A full-online program to push your Healthy Ageing Business idea!

From 28th of June to 9th of July of 2021

We are living longer, but are we living a longer good life?

Despite of efforts made, non-communicable diseases (NCDs), for example heart diseases, cancer, respiratory diseases, diabetes, mental conditions, and others, still lead to 71% of global deaths and represent a major cause of years lived with disability.

The bright side? NCDs are largely preventable with an active and healthy lifestyle throughout life!

Innovative, practical and sustainable solutions are needed!

Do you have a potential business idea related to food, nutrition or physical activity to contribute to healthy ageing and need some guidance to refine it?

Any academic background is valid, INJOY 2021 is for you!

A course of

With the participation of



INJOY collaboration is an interdisciplinary collaboration merging the sectors of Food Innovation, Technology, Nutrition Science, Public Health, Business, Economics and Gerontology.

The aim of INJOY is three-fold structured:

  1. Increase awareness of the foods, dietary patterns, and behaviours associated with frailty prevention, healthy living and active ageing by cultivating collaboration among leading experts from the scientific, medical, industrial, entrepreneurial, innovative and financial sectors of Europe.
  2. Empower a new generation of entrepreneurs, intrapreneurs, and innovators highly trained in translating the science of nutrition into citizen-centric health applications, products and services designed to modify dietary behaviour and foster healthy ageing.
  3. Provide the tools necessary to push potential business ideas in the market, and design business models that are innovative, consistent and potentially fruitful.

Whyparticipate in INJOY?

As life expectancy increases, the need to develop solutions to challenges in nutrition for prevention and healthy aging has emerged.

With this program you will:

– Discover the emerging market of technologies, devices, tools, products and services related to empowering the consumers to self-manage health.

– Identify how dietary modification can promote increased independence and autonomy in ageing.

– Explore the role of dietary pattern models as potential tools for behavior change and age-related decline.

– Engage in critical, creative and entrepreneurial thought processes aimed at developing ideas and evaluating business opportunities.

– Discover the tools, models and the learning pathways to succeed in taking an idea from inception to a sustainable business model

– Identify ways to secure funding on the road to market for the new ventures related to health applications fostering dietary modification for healthy living and active aging.

– Network, collaborate, ask questions, and form connections with like-minded students and entrepreneurs in the food and health sectors.

– Personalized mentorship that will help you to maturate your idea thanks to the EIT Health Alumni Ambassadors network.

ThePast Edition Programme

INJOY 2021 is a 10-day online guidance to push your healthy ageing business idea!

You will receive training from experts and keynote speakers related to:

– Basics of Nutrition
– Basics of Physical Activity
– Science-based solutions
– User-centered solutions
– Successful health entrepreneurs: Lessons learned
– How to talk business
– How to evaluate your idea
– Key elements of real successful businesses
– Identifying your business model
– Market fit
– The value of testing
– Sustainability
– Financial needs
– Raising capital
– Ever-changing environments
– The right team members
– Valuable networks and innovation ecosystems
– How to refine your pitch

You will also have a time-limited personalized coaching to assist you with your business idea!

Plus, the last day of the program will be the PITCH DAY and Awards Ceremony! You will have the chance to present your idea to real investors who will be part of the jury panel and win 500€!

Learning Outcomes & Methodology​


– 4 live sessions

– Short deliverables

– Online coaching time per scheduled

– Offline time to work on your idea


INJOY is addressed to:

– MSc and PhD students
– Postgraduates
– Postdoctoral researchers
– Young entrepreneurs and professionals interested in Food and Nutrition.

Motivated to lead change in Food, Nutrition and Health and coming from different disciplines.

Fluency in English is required.



*Deadlines may close early if all seats have been filled.

Deadlines for Applications:

Round 1 Admissions Deadline: 15th May. Notification
of admission 1st June (subject to availability).


Still hesitating whether or not to participate in INJOY 2021?

Pitch your final idea and win an incredible prize!

1st position: 500€

2nd position: 300€

3rd position: 150€

INJOY 2020 Winners

After an incredibly difficult deliberation process with many teams earning very high scores, the following 3 have been the winners of this #INJOY 2020 3rd edition. 

Congratulations to Marta Canzobre, Nieves Clavero, Angel Velikov, Preslav Hadzhitsanev and Emma Reiling! Well deserved!


You have a healthy ageing business idea and no team yet? Great, apply now!

You have a healthy ageing business idea and a team? Awesome! You can apply yourself or, even better, register all of you individually!

Places are limited, secure your spot in INJOY 2021 and apply now!

Step 1: Apply now by sending us the required documents (Go to link “Apply now and join INJOY 2021”). Applicants will be selected based on their educational and professional performance and, most importantly, their motivation, their initial idea and alignment with our goals.

Step 2: Wait for our official acceptance confirmation. Applicants will be notified on a rolling basis.

Step 3: Voilà ! Wait for our next indications and see you very soon 😉

NOTE: This link will take you to the online application form. You can not save this form, therefore we recommend preparing the contents in advance and entering the text into the form just before submitting.

– You will also be asked to submit a current version of your CV.

– You will be asked to submit a maximum 3 min. short-video explaining your idea (we highly recommend compress the video before to proceed).

Click to “Apply Now and Join Injoy 2021” to access to the application form of 2021 INJOY EIT Health Program.

Meet Our Past-Edition Speakers

Josep M. Monti

Josep M. Monti

President Barcelona Sportstech HUB23


Entrepreneur, tech advisor, blockchain evangelist, investor and public sector consultant. Co-founder and CEO in tech startups usually linked to sports. Regularly collaborating with local, regional and national governments on blockchain & AI governance policies. Member of Digital Future Society (DFS), a global think tank launched by Mobile World Capital, where it discusses how to apply technology ethically from public innovation.

John Bethell

Dr. John Bethell MBChB

CEO & Co-Founder ​LUKA BIO


Originally studying medicine in Scotland, John is a pioneer of the Australasian medical recruitment industry and has over 20 years experience growing his award-winning business, Wavelength International, from two founders to over 100 staff. Moving to Europe in 2012, John worked initially for an equity crowdfunding business focused on raising seed funds for European life sciences start-ups, before launching LUKA BIO with the co-founders in 2019. John provides guidance and mentorship to start-up founders on how to set up their own in-house recruitment capabilities in preparation for growth. His recruitment portfolio includes C-suite, medical and research roles within life sciences.  A keen surfer and musician, John lives in Barcelona but travels extensively in Europe, North America and Australia. 

José Manuel Ordovás

Prof. José M. Ordovás

Senior Scientist and Leader of the Nutrition and Genomics Team at the Jean Mayer USDA Human Nutrition Research Center on Aging - Tufts University

Dr. José Ordovás is Senior Scientist and Leader of the Nutrition and Genomics Team at the HNRCA. His research focuses on the genetic factors that predispose individuals to heart disease and obesity as well as the interaction of these genetic factors with the environment and behavioral factors. In particular, Dr. Ordovás examines the impact of diet on genetic factors. He has published well over 780 scientific articles in peer-reviewed journals and has written numerous reviews and books on these topics. In this regard, Dr. Ordovás is considered one of the founders of nutrigenomics. Dr. Ordovás embraces new areas of nutrigenomics related to the regulation of gene expression by microRNAs and DNA methylation and the relation between genes, chronobiology and obesity. He and his team are currently studying the APOA2 gene, diet, inflammation, and gut health, as well as populations at high risk for heart disease and the TCF7L2 gene and the dietary prevention of type 2 diabetes. He is a Professor of Nutrition and Genetics at the Friedman School of Nutrition Science and Policy and Professor at the School of Graduate Biomedical Sciences at Tufts University. Dr. Ordovás also chairs the Functional Genomics Core Scientific Advisory Committee at the same school. Throughout his career, Dr. Ordovás has received multiple honors for his scientific achievements, including the USDA Secretary’s Award, the Centrum American Nutrition Society Award, the Mary Swartz Award (presented by the Dietetic Association,) the Garry-Labbe Award (presented by the American Association for Clinical Chemistry,) and the Francisco Grande Memorial Lecture all for Excellence in Nutrition Research.

Past Editions


Meet INJOY Team

Cristina Andrés-Lacueva

Prof. Cristina Andrés-Lacueva

Full Professor at the Nutrition, Food Science & Gastronomy Department of the Pharmacy and Food Science Faculty at the University of Barcelona, ICREA Academia 2018 Coordinator of the BIOMARKERS AND NUTRITIONAL & FOOD METABOLOMICS research group, Member of the Biomedical Research Network on Frailty and Healthy Aging (CIBERFES - isciii)

Her primary research activity is focused on nutritional metabolomics. The group actively collaborates within international teams, and its research lines include the identification of nutritional biomarkers associated with dietary patterns that allow the study of metabotypes, nutritypes and phenotypes associated mainly with the risk of diseases and healthy aging. Dr Andrés-Lacueva is the coordinator of the UB node in competitive projects of the European Community such as Cook2Health, Innovation by Design project and INJOY from the Campus EIT-Health (The European Institute of Innovation and Technology’s (EIT) Health-Knowledge and Innovation Community (KIC). She is an active participant in the EU- Joint Programming Initiative, a Healthy Diet for a Healthy Life, Actions BioNH: Joint action for Biomarkers in Nutrition and Health, FOODBALL; Microbiomics (MAPLE) and Nutrition and Cognition (D-CogPlas), Intimic (DiGuMet and KP), Metadis (CarbQ4Health). Member of the steering committee of PoSITIVE (Plant Bioactives interindividual Variation) COST action. Dr Andres-Lacueva is actively collaborating in projects with industry, in form of direct participation or through CDTI and CIEN projects, as SMARTFOOD. She has published more than 200 scientific articles in international journals JAMA Internal Medicine, Analytical Chemistry, Clinical Chemistry, J Proteome Research, J of Mass Spectrometry, Database, American Jour of Clinical Nutrition, J Endocrinology Articles, Neurobiology on Aging, An. Chimica Acta, J Nutrition among others and 20 book chapters. H-index of 57 (web of Science).


The INJOY program borns from an awarded three past editions funding from EIT Health which is supported by EIT, a body of the European Union. The INJOY 2018-2020 partnership included the University of Barcelona, Université Grenoble Alpes, Abbott, Nestlé, CIBERFES, and University of Reading. EIT Health is a Knowledge and Innovation Community (KIC) established by the European Institute for Innovation & Technology (EIT), an independent EU body set up in 2008 to promote innovation and entrepreneurship across Europe. EIT Health brings together leading healthcare companies across multiple industry sectors, public and private research centres, and top universities, to create a powerful network of partners with a clear mission: to accelerate entrepreneurship and innovation in healthy living and active ageing by providing Europe’s top talents with new opportunities and resources, for the benefit of all citizens.

Need MoreInformation?

Professor Cristina Andrés-Lacueva

Group Director

Department of Nutrition, Food Sciences & Gastronomy

Faculty of Pharmacy and Food Science

Universitat de Barcelona, Campus Diagonal, Av. de Joan XXIII, 27-31, 08028 Barcelona

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